The dangers of foregoing emotional due diligence | Aleksander Tõnnisson | TEDxRiga

Source | YouTube | TEDx Talks

No matter how rational we may try to be, emotions and feelings lie behind every decision we make. In today’s world of analytics and data-driven decision-making, however, we often fail to take into account the impact our feelings have on the decisions we make, often to our own detriment. Aleksander Tõnnisson is used to making big investment decisions based on significant due diligence, but in this talk he lays out some decisions, big and small, that led him to realize the need for another kind of due diligence – emotional