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The Digital Marketer’s Guide to AI for Social Media

Source | | Brennan White

Interest in artificial Intelligence’s impact on content marketing is heating up as the technology’s capabilities are beginning to be understood and more broadly implemented by marketers. One of the applications generating the most excitement and investment is AI tools for social media due to their huge benefits to marketers, as well as their large growth potential. Since investment in the space expected to grow 300% according to Forrester, there will inevitably be a myriad of options for marketers to choose from moving forward.

Marketers are well aware leveraging these powerful tools to their advantage will be key to their success in the future, but with so many tools available and every company under the sun claiming to use AI, where does one begin evaluating which solutions are best? This guide will break down the social media marketing landscape, what solutions are out there and where in your workflow they can provide the most leverage, and how to separate real innovative technology from those using AI as a marketing buzzword.

What is Artificial Intelligence?

Artificial intelligence is defined as “the theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.” More practically, it’s the science of quantifying and replicating the processes of human intelligence. It is not a single technology, but rather a collection of technologies such as:

Computer Vision: A computer’s ability to “see” and identify visual objects

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