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The excessive use of Male-coded language in job postings can discourage Female candidates from applying!

By | Nicolas BEHBAHANI | Global People Analytics Leader @ Future of Work | Leading Global HR Analytics, Driving Business Growth

💡 Words matter, and the language used in the labor market mirrors conscious and unconscious biases from workers and employers.

🔥 The use of male-coded language has remained basically unchanged over the last 13 years.

📉 Women are less likely to apply to jobs with more masculine-coded language, but feminine-coded language does not affect choice to apply for any gender, this language could also be thought of as inclusive language.

🏆 Australia has the highest share of both male- and female-coded words in postings. Conversely Singapore ranks lowest in terms of female-coded language used in job postings.

✔️ A deep dive into managerial roles shows that women are more likely to reach lower levels of leadership (i.e., managers) than higher ones (including Vice President / General Director and C-suite level positions). More generally, the data confirms the existence and persistence of glass ceilings throughout the labor market.

✔️ Benefits offered in job postings are also known to be positively correlated with employment outcomes, and labor market data helps uncover the relationship between several women-friendly benefits and female employment.

Also certain sectors tend to use language that is more gender specific, according to a new interesting research published by Lightcast and UNESCO using data 📊 from postings from over 65,000 online job sites worldwide, aggregating them, removing duplicates, and extracting data from the text to create a comprehensive, real-time portrait of labor market demand.

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