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The New Rules: Eight Business Breakthroughs to Career Success in the 21st Century

By | John P. Kotter

Based on a landmark twenty-year study of 115 members of the Harvard Business School’s Class of 1974, this vital and important book describes how the globalization of markets and competition is altering career paths, wage levels, the structure and functioning of corporations, and the very nature of work itself.

THE NEW RULES INCLUDE:

New Rule #1: Conventional career paths through large corporations no longer lead to success as they once did;

New Rule #4: The greatest opportunities have shifted away from professional management in manufacturing to consulting and other service industries;

New Rule #7: Success requires high personal standards and a strong desire to win.

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