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The Preposterous Antics of the “Me-too” Clan

Source | LinkedIn : By Dr. Liz Alexander

We tend to think that animals came out onto the land as a positive step forward in the evolution of life. But the truth is, the first creatures were really driven out of the ocean. They were just trying to get away from the competition.

If you’ve read Michael Crichton’s 1987 science fiction thriller, Sphere, you’ll recognize this comment made by one of the characters, zoologist and biochemist, Elizabeth (Beth) Halpern. 

I’ve always loved the idea of early life on this planet being so adventurous, creative and smart that instead of competing intensely for food in the heavily populated seas, they transformed into amphibians around 360 million years ago. Emerging from the depths so they could help themselves to the plentiful resources to be found on land.

Although, as we now know, it didn’t take long for the rest to follow, creating the same ultra-competitive environment for limited resources there, too.

With the 2005 publication of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, INSEAD professors W. Chan Kim and Renée Mauborgne took this analogy to its strategic conclusion for business. Those adopting their approach were guided to “chart a bold new path to winning the future.”

Blue Ocean Thinkers

True thought leaders are “blue ocean” thinkers. They’re the ones with the courage (as we say in Tweet #140 of our award-winning book Thought Leadership Tweet) to: Explore areas others don’t, (thereby having the foresight to) raise questions others won’t, and provide insights others can’t.

But as I repeatedly point out, it doesn’t take long for everyone else to catch on. Which is why we see so many–who are not willing to go to the same lengths to be considered thought leaders by others–jump on the bandwagon by employing similar tactics.

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