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The Real ROI of Empathy

Source | modus.medium.com | Ashley Wali

I’ve spent more than two years enabling companies to connect with and learn from their users. Over the course of more than 15,000 conversations, I’ve learned a bit about empathy — its role in the product development process, its impact on marketing success, and its inseparable connection with innovation.

Empathy is CX

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Source
modus.medium.com
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