GeneralHr Library

The Rise Of Marketing And Transparency In Recruitment

Source | Talent Culture : By Meghan M Biro

As we dive into the new year, top of mind for a lot of us are questions of need and want. One of which is the need for marketing and transparency in recruitment.

And, if we could have anything we wanted in terms of HR Tech, what would it be? To better push employee engagement — with some kind of magical Big Brother-like metrics that ping us when employees start to lose interest? To finally relegate those creaky file cabinets in Storeroom B to things of the past, by allowing us agile and responsible access to the Cloud? What about big picture planning, endless processes and admin: can tech just do that so we don’t have to?

Depending on our role in the field, we may want all sorts of shiny toys. A colleague recently described HR as a big funnel, and the widest point is where I think we need HR tech to pay the most attention right now. We need all the tools we can get our hands on to attract the talent. Before a job at Company X is a gleam in anyone’s eye. Well before they are finally filling out the paperwork. And by the way, on paperwork, I’ve got my own dreams about how HR tech solves those 15-minute applications. I think we all do.

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