Source | www.priceintelligently.com | PATRICK CAMPBELL
As a leader in the recurring revenue world, your job is always getting harder.
Competition is increasing. Your customers are expecting more from you. The relative value of your features is declining.
The strategies you’ve used to grow your company for the last five years aren’t going to work for the next five years. You can either adapt to the new SaaS economy, or fall behind.
At this year’s SaaStock conference in Dublin, Ireland, I shared some of our insights into the state of the subscription economy, informed by our visibility into roughly one in four SaaS companies on the market. We found that you’re going to need an entirely new approach to everything from your monetization strategy to your customer development efforts.
Let’s first take a look at how the SaaS economy has evolved over the last five years before diving into the implications for your business.