The Top Apps for Businesses in 2020

A recent report explores which new and legacy apps could help you grow your business

Source | | John Boitnott

Apps are transforming business today. They improve accessibility, offer convenient data storage options and help streamline operations, too. But apps are only effective if you’re using ones that are right for your business. If you’re not sure where to start, looking at what apps are most popular among other businesses could be a good place to start. 

In its annual Businesses @ Work report, cloud identity company Okta releases an annual ranking of the most popular apps for businesses. The company analyzed data over the last year from customers that use Okta to log into their devices. Its clients range from startups to large companies with hundreds of thousands of employees across industries. The report tabulates the most widely used and the fastest growing apps businesses use, which might help you learn what you’re missing. 

The most widely used apps

When it comes to the top-ranked apps by the number of users, Microsoft Office 365 and Salesforce hold the top two spots. Amazon Web Services and G Suite come in at the third and fourth most popular spots, respectively. 

But when ranking apps according to the number of monthly active users, things change up a bit. Office 365 retains its top spot, but Workday, ServiceNow, G Suite and Salesforce follow behind in spots two through five. Office 365 has almost twice as many users as G Suite, but G Suite’s growth over the past year is higher: The app’s active monthly customers have increased by 50 percent, while Office 365 has only grown by 38 percent.

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