Source | LinkedIn : By Vartika Kashyap
‘A lot of time people don’t know what they want until you show it to them.’ Steve Jobs
Steve hits the bull’s-eye with this quote here. A lot of times people are uncertain about what they are looking for. That’s where the skillset of a true marketer comes out. True marketers uses this opportunity to network, to build connections. They use it to connect with the customers and sell their product.
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Marketing is no longer about selling products. It has become more about connecting with your audience. In fact, it won’t be wrong to say that over the years marketing and networking have become synonymous terms.
But, not all marketing teams realize this fact. The ones that do have gone on to the summit in their respective business. And the ones that don’t are still struggling to find their feet in the industry.
I am going to talk about some of the common mistakes marketing teams are making. And how they can rectify those mistakes to carve their niche in the market.
It’s no longer about selling
As a marketer you need to get out of the zeitgeist that marketing is about selling. Changing trends have called for smarter ways of marketing. People get infuriated by getting sales pitches and direct selling tactics.
Instead what they look for is a way your business is trying to solve their problem. They look for emotions and empathy. They look for a more human touch rather than robotic sounding scripts.