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This is how R&R strategy is helping Bridgestone India to build an efficient workforce, ETHRWorld |


  • Bridgestone India has refurbished its whole R&R initiatives to encourage and support its 3,200 people strong workforce.
  • In the last six months, the company has given around 3,500 awards to its employees.
  • The most important award among them is the Dan-Totsu Award. It is an annual monetary award for the white-collar employees.
  • This redefined R&R culture has helped the company to trim its attrition rate from 12 percent to 8-9 percent.

<p>Apurv Choubey, CHRO, Bridgestone India</p>
Apurv Choubey, CHRO, Bridgestone India

Rewards and Recognition (R&R) is one of the most powerful tools to keep employees happy and engaged in their positions. Not only does R&R keep employees motivated, but it also helps to create the right connections between employees and their managers.

Studies revealed that almost 90 percent of companies globally have some form of R&R in place, but its effectiveness is not up to par.

According to the Global AIRe Benchmark Report 2023 by Vantage Circle, 31 percent of organisations reported that the effectiveness of their recognition programmes has been high, while 50 percent said that their recognition programmes were moderately effective, and 20 percent reported that the…

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