By | Leon Collier
We are sure that you are eager to strengthen your reputation, but are you trying to build a strong self-brand both offline and online? Most people and organizations neglect online reputation management even though the Internet gives them exposure to more than 4.5 billion users worldwide.
A report reveals that nearly 60% of people use search engines to track information about their digital identities, but they do it to explore other persons as well. In such circumstances, the only reasonable reaction is to take care of your digital self.
In this article, we will show you 10 tips for improving your online exposure. Let’s take a look!
- Choose the right communication platforms
If you try to cover all the communication channels available online, you will waste too much time and end up ruining your online exposure. For this reason, it is necessary to choose the right communication platforms.
What does it mean? Well, it means you need to go where the majority of your target audience goes.
A B2B professional would probably want to create a trustworthy LinkedIn account and design a good-looking website. If you are trying to make an impression on younger people, Instagram and Facebook is the way to go.
- Make a plan of action
Now that you know where to place the content, you should make a plan of work and stick to your schedule. As an individual, you probably don’t have to publish fresh content every day, but you need to maintain a certain level of consistency in the long run.
For example, you can publish a new blog article once a week and create a Facebook post once every two or three days. That way, followers will get used to your rhythm and expect your content.
- Optimize your online profiles
Another thing you need to do is to optimize your online profiles. After all, they represent your digital IDs and you must treat them with all due attention. In reality, it means you ought to upload quality profile images, write concise descriptions in the bio section, and preferably add a link to your website.
- Create audience-focused content
How can the audience assess you online? They will do it by reading your digital content. In other words, you need to create high-quality and audience-focused content if you want other people to start appreciating you.
Quality suggests crafting insightful posts that can help people solve their everyday problems. On the other side, focus on target audiences means you should create content that suits the needs and expectations of your typical follower.
If you make a proper content strategy, rest assured you will gain that much-needed online attention.
- Mix content formats
If you don’t want to be recognized as boring and dull, you should try to mix different types of online content. There are tons of options to think about here, including blog posts, images, videos, live streaming, infographics, GIFs, animations, and so on.
The good thing about it is that you can use a bunch of digital tools to design good-looking content in a matter of minutes, so there’s no need to spend money or hire professionals to make your content.
- Improve your SEO strategy
Do you know that 93% of the entire online traffic comes from search engines? People interested in learning more about you will probably use Google to explore your online identity, which means you ought to improve the SEO strategy in order to maximize visibility.
SEO is all about two things – using the best keywords and creating top-notch content. Make sure to create excellent posts and augment it with search terms and phrases that suit your style and your niche interests. Such an approach will make your name appear in online searches more frequently and boost your ranking long-term.
- Do it with style
Another thing you have to keep an eye on is your style of writing. This tip is fundamental if you want to earn the attention of the target audience, so do your best to determine the necessary style and tone of voice.
For instance, B2B professionals probably need to be serious and data-driven. On the other hand, casual content designers who are trying to approach younger users can be funny, entertaining, and relaxed.
- Add location tags
One more online exposure tip is to add location tags to your posts. What makes this suggestion so important? You can hardly act globally and the only solution is to focus on a specific territory. That way, you will help nearby consumers, companies, and followers to find you easily.
Social networks allow you to add locations tags to your posts. Besides that, you can create an account on Google My Business to make the personal website discoverable in local engine searches.
- Communicate with your audience
One thing a lot of people forget is that online communities are primarily designed as communication platforms. In such circumstances, it would be a big mistake to neglect your online friends, partners, and fans.
You should constantly communicate with the audience and build relationships day after day. Feel free to ask questions, reply to their comments, and inspire discussions among followers. Besides that, pay attention to other users’ content and re-share their posts when appropriate.
- Analyze your online activities
The last tip is to analyze your online activities and find ways to improve. For instance, something is wrong with your content creation strategy if you are not able to grow website traffic or increase the number of social media followers. Therefore, try to set measurable parameters and figure out the effects of your self-branding strategy because it will help you make substantial progress in the months to come.
Up to You
We live in a digital world where people tend to meet and evaluate each other based on their online personalities. This means you ought to enhance all of your Internet accounts to make them look attractive and interesting. In this post, we showed you 10 tips for improving your online exposure. Pay attention to your digital personality.
Leon Collier is a digital marketer and a blogger from London. Leon is an expert in online reputation management who wrote the top resume writing services. Leon loves writing, and, when not writing, you can find him behind a pile of books he likes to dig in