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To Communicate Effectively, Speak to Their Need, Not Our Solution

By | Phil Cooke |

Sometimes we’re so convinced of our answers, we fail to consider the actual needs of the people to which we’re communicating. Particularly in the Christian world, pastors are often so trained in preaching the gospel in particular ways, they don’t consider the perspective of their audience.

The fact is, our answers may be right, but if that answer isn’t communicated in a context that people understand, it will fail every time.

No matter how passionate you are about communicating your message, stop from time to time and take a reality check on what questions your target audience is actually asking.

Because if our message isn’t received, then what’s the point?

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