Source | YouTube | TEDx Talks
Karen Maas is fed up with companies making up excuses for not delivering real impact on their organisation purpose statements regarding sustainability. She pleads organisations now need to make the change from a single dimension focus on profits towards multiple value creation. They should actually take responsibility for the positive effects as well as the negative effects of their products and processes on the environment, on people and on society at large. But how, you ask? She offers a practical guide consisting of five strategic steps