Source | techpacker-com.cdn.ampproject.org | SAYAM KOCHAR
As one of the biggest industries in the world, generating an estimated $1.5 trillion a year, it’s surprising to learn that the way fashion operates today hasn’t changed that much in the past twenty years.
This is, in part, because it’s still easy to source low-cost manual labor in many countries and to outsource any pricey production costs. However, the rising concerns about fair wages, pollution, as well as the need to satisfy the hyper-connected consumers of today, have given way to new exciting technologies.
Indeed, we live in the ‘insta-age’ of technology. Social media is changing how fashion is consumed and has trained customers to want instant access to the latest trends, as soon as they hit the catwalks. At the same time, younger generations, who want to stand out from the crowd, seek products that can be tailored to their needs and preferences. Moreover, ‘mass-made’ clothing or ‘fast-fashion’, seems to be gradually losing its appeal.
As this trend continues to rise, it makes less and less sense for companies and brands to keep producing large quantities of apparel, months in advance, with no certainty of how well it will sell. Those brands that pick up the pace and become more responsive to market needs will be the likely winners in this fast-changing modern environment.
As customers’ real lives’ become increasingly intertwined with the digital world, many designers and brands must embrace the latest technologies to push the limits of manufacturing, production, marketing and wearability. From the latest in artificial intelligence to the boom of mobile commerce, 3D printing and blockchain, we’ve rounded some of the top tech advancements being used in fashion today.