Hr Library

Traditional Marketing Doesn’t Work on Gen-Z and Millennials. Here’s What to Do Instead.

Businesses need to change their marketing tactics if they want to sell to Gen Z and millennials. In this article, I share four tips for businesses to implement

By | |

The world has changed a lot in the past few years, and buying behaviors have too. Although the whole world has felt the financial effects of recession, social and political unrest and a global pandemic, millennials and Gen Zers have been hit particularly hard — one survey found that a whopping 61% of millennial and Gen Z respondents worry that they will never be able to afford what they want in life — which means selling to younger generations isn’t always easy.

These new generations of consumers are not only smart and financially savvy, but they’re also exposed to hundreds of investment options and opportunities with the click of a button. Add in weighty economic concerns, and it becomes obvious that much of the traditional advice marketers and entrepreneurs have relied on for years simply doesn’t work in this hyperconnected age of social media.

Now more than ever, consumers are looking for a reason to invest. With millennials representing the largest group of consumers — and Gen-Z possessing an astonishing $360 billion of disposable income — if you want younger generations to buy from you, then it’s your job as a business owner to show them why your product or service is not only a want but a need.

What does that mean for your marketing?

For starters, it’s important to look at the psychology behind buying behavior.

Buying behavior, just like any other kind of human behavior, is influenced by a set of core psychological needs. We’ve all seen a diagram of Maslow’s hierarchy, but the most successful marketers know how to put it into practice to strengthen and humanize their messaging.

Click here to read the full article

Show More

Related Articles

Back to top button