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Urgent vs Important (#42)

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One of the most important productivity concepts that goal-oriented individuals understand is the difference between those things that are urgent and those things that are important. They know that they are often mutually exclusive.

A powerful priority-setting tool made famous by author Steven Covey is called Eisenhower’s Urgent/Important Principle.  As its name suggests, this is a tool used by President Dwight Eisenhower to identify tasks and activities that demanded his attention and those that he should either ignore or designate as a lesser priority.

According to this principle, our tasks will typically fall into one of four quadrants; we also tend to complete them in this order:

  1. Urgent & Important
  2. Urgent & Not Important
  3. Important & Not Urgent
  4. Not Urgent & Not Important

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