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Want to Raise Successful Kids? Jeff Bezos Says Practice This 1 Simple Habit. (Science Backs It Up)

If you've been trained to do the opposite, you're not alone

Source | | BILL MURPHY JR.

This is a story about Jeff Bezosraising kids, and maximizing success. If you like it, I think you’ll also enjoy two of my free e-books, How to Raise Successful Kids and Jeff Bezos Regrets Nothing.

It’s about a habit that Bezos calls “super-important,” and that he has advised over and over. In fact, he explicitly encouraged parents to “preach” it to their kids. And, as a father of four, he says it’s the advice he’s tried to give his own children.

Granted, I’m sometimes hesitant to repeat child-raising advice from so-called icons of entrepreneurship. There’s too much opportunity to mistake correlation for causation.

But, in this case, the advice that Bezos gives aligns almost exactly with the research of Carol Dweck, a psychology professor at Stanford University. 

If you don’t know Dweck’s work, she’s conducted some highly compelling studies on teaching children to adopt a “growth mindset,” as opposed to a “fixed mindset,” and why parents should appreciate the difference.

Bezos has articulated this advice many times. As an example, I’ll use his words verbatim from an awards show in Seattle in 2016. You can check out the video at the bottom of this column.

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