Source | LinkedIn : Jeff Haden
Good news is easy to deliver.
Bad news — to employees, when layoffs might be imminent or cuts need to be made, or to teammates, when work won’t be completed on time or commitments won’t be met, or customers, when deliveries will be late or high expectations may not be met — is much tougher to deliver.
That’s why many companies — and many people — fall back on “corporate” methods of communicating: memos, canned announcements, and group emails, boilerplate stuff theoretically intended to ensure “clear communication” but that is actually designed to give the person delivering the bad news some distance.
After all, if I deliver bad news in an email, I won’t have to face your reaction, right?
Do it yourself. And do it in person — or as close to in-person as you can possibly get.
Keep in mind that doesn’t always apply when you have good news to share, especially when you’re in a leadership position. Sure, maybe you really did do all the work. Maybe you really did overcome every obstacle. Maybe you really did run a diverse, cross-departmental, multifunctional, high-performance team who could not have succeeded without your masterful leadership touch. Maybe you really were the hero.
None of that matters. Always give another person the glory. Pick a key subordinate who played a major role. Pick a person who could use a confidence boost from a dose of public acclaim. Let that person share the good news. Everyone already knows you were in charge, so celebrate the accomplishment through others. Stand back and let your team shine.
(And if you don’t run your own business, do your best to keep someone higher in the company food chain from making the announcement, especially if that person had no direct role. Otherwise, your team’s efforts are devalued in the eyes of others and, much worse, in their own eyes.)
But when you have bad news to deliver, it’s your job to share it.
Maybe, ultimately, it was not your decision to cut jobs. Maybe you had no input but are still the person required to enforce a major shift in policy. When you are in charge, you deliver all bad news.