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WFA promotes tier-2 towns as talent hubs

Source | | Namrata Singh, TNN

(This story originally appeared in  on May 18, 2021)

A year after several organisations adopted a ‘work from anywhere’ policy, tier-2 cities like Kochi, Guwahati, Jaipur, Indore and Mysore are said to have emerged as talent hubs. Last year, Axis Bank NSE 3.54 % launched its ‘GIG-A-Opportunities’ programme to access new talent pools based not on  geographic location, but skill. In the pilot project of 100 roles last fiscal, the bank hired both specialist freelancers and full-time employees in a work-from-anywhere format. Up to 60% of the hires were from across tier-2 towns.

Axis Bank president & HR head Rajkamal Vempati, said, “These are all roles that are part of central teams and would have otherwise been based in Mumbai. The bank has found that talent both — in new age technology functions and traditional banking roles, such as audit — is available in cities like Jaipur, Lucknow and Indore where candidates have been selected over those based in large cities.”

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