What are the Business Benefits of a Talent Marketplace? Interview with Ruslan Tovbulatov
Source | www.myhrfuture.com | David Green
My guest on this week’s episode of the podcast is Ruslan Tovbulatov, who first saw how HR and people analytics could be a strategic enabler of innovation, during his time at Google. This inspired Ruslan to pivot towards the HR tech field, first by joining Arianna Huffington at Thrive Global, where he worked in senior product and marketing roles for four years before moving on to his current role as VP of Global Marketing at Gloat. The company that first coined the phrase “talent marketplace”.
When I talk to Senior HR Leaders in large companies, talent marketplace is invariably one of the first topics that gets raised. If you think about it for a moment, this isn’t surprising when one considers that a thriving talent marketplace promotes agility, innovation and efficiency for businesses, enables managers to quickly assemble teams to complete projects and helps employees develop their careers, learning and skills.
As you will hear from Ruslan in our conversation, one particularly powerful example of the possibilities afforded by talent marketplace saw a manager in Turkey quickly assemble a global team from India, Europe and Latin America. Together, this team created a new brand of ice cream for the Turkish market and because the team was global in its nature, they were able to introduce a flavour of ice cream that hitherto didn’t exist in Turkey.
In our conversation Ruslan and I discuss:
-
The burgeoning HR technology market, the factors driving its growth, why the market is fragmented and what lies ahead
-
The challenges involved with running a company in a new category of HR technology
-
Powerful examples of the business benefits of a talent marketplace at companies such as Unilever, Schneider Electric, Nestle, Standard Chartered Bank and Walmart
-
The benefits talent marketplace provides to employees, managers and businesses as well as the future developments in this field
-
Whether the talent marketplace will mean that jobs won’t exist anymore
This episode is a must listen for anyone interested or involved in HR transformation, internal mobility, workforce planning, people analytics and HR technology. So that is Business Leaders. Chief HR Officers and anyone in a people analytics, learning or HR business partner role.
Support for this podcast is brought to you by gloat. To learn more, visit https://www.gloat.com/.
Interview Transcript
David Green: Today I am delighted to welcome Ruslan Tovbulatov, VP of Global Marketing at Gloat to The Digital HR Leaders podcast. Welcome to the podcast, it is great to have you on. Can you provide listeners with a brief introduction to you and your background, your role at Gloat and also a bit about Gloat as well?
Ruslan Tovbulatov: Yeah, absolutely. Great to be here, David, always a pleasure talking to you. So I will give you a quick background of my journey to the conversation today. So I started my career, actually you will appreciate this, running large-scale consumer research and data at a company called Kantar Retail.
The reason I mention that is it was largely running consumer research for the largest retailers and manufacturers in the world, but what that allowed me to do is it really gave me an insight into how to run an insights team, how to run a data analytics team, which I ended up doing later in my career. Then as I got into the HR tech space, imagine analysing employee engagement surveys and the yearly surveys that were coming into us and then layering on research, on top of that, running focus groups, doing qualitative and quantitative insights, very powerful for us to actually leverage insights in the work we were doing in the HR space.
