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What Business Leaders Can Learn From ChatGPT’s Revolutionary First Few Months

ChatGPT took us all by storm, and it's here to stay. Let's learn from its exponential growth


When it first launched publicly in late November, ChatGPT was a novelty app going viral on social media. Now, just a few months later, ChatGPT is officially the fastest-growing app in history, with more than 100 million users as of January. For context, it took TikTok nine months to reach that same figure and Instagram more than two years. Microsoft and Google are integrating generative AI into their platforms and promising to transform the way we search for information. ChatGPT is here to stay.

The skyrocketed trajectory of ChatGPT is as much a product of its unique launch strategy as its cutting-edge generative AI technology. ChatGPT wasn’t rolled out to corporate partners, aggressively priced or dependent on a massive marketing strategy and sales team. Rather than investing in these conventional strategies, ChatGPT invested in their customers first – and this tactic has undoubtedly paid off. Business leaders can look to ChatGPT’s first few months as a blueprint for what a revolutionary and lucrative launch model can and should look like.

Related: ChatGPT vs. Bard: A Modern Day David and Goliath Story. Who Will Win?

1. Consider the WOW factor

ChatGPT’s rapid growth is largely because of just how fast the app was able to wow its users by producing amazing results instantly. Consumers tried and loved it, putting the platform in the center of the AI conversation and creating thousands of glowing testimonials – the kind many companies pay big to get.

What started as an AI ripple became a tech world tsunami, showing that the best publicity is ultimately a great product. ChatGPT’s value and transformative capacity were immediately apparent from the first query. In general, companies spend time and finances in demos to select stakeholders, slowly setting people up for amazement. ChatGPT flipped this on its head and came out with the objective to wow the public from the beginning, piquing their interest and leaving them wanting to know more.

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