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Would you let AI choose your Christmas gifts?


www.personneltoday.com | Adam McCulloch

Gifts, sick days and gossip are very much part of the festive season, Personnel Today has found, and various companies have been contacting us with their seasonal insights …

Personnel Today has been battered more than ever this Christmas by emails from public relations professionals purporting to provide rare and valuable insights into the minds of those humanoids known as “employees”. We recently covered some of the killjoy advice being passed on to employers, HR to be specific, to help control these curiously sentient beings as they plan parties, attend drinks and play silly games to mark the end of the year, the long hours of darkness and, yes, the birth of Jesus… ah, let’s stop there awhile. Do we know Jesus was born on 25 December? No, we don’t. That date was asserted by Pope Julius in 350AD, but according to earlier writers such as Clement of Alexandria in 200AD several dates had their merits including in April, May and August.

Perhaps this is why some of us forget the religious or spiritual significance of Christmas. But moving right along to the year of our Lord 2023 we are now, says Salience Search Marketing, in the grip of the AI vs Human debate, “and why should Christmas be any different? So who is the better gifter, humans or AI?” This certainly seems to be taking no heed of our divine maker – unless of course AI is hellbent on taking that role. And it’d be no good expecting Clement of Alexandria to provide an answer to that.

Salience…


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