Startups

What is a business strategy?


feedproxy.google.com | Iván Vázquez Islas

We give you the principles to put together your plan to sell more.


4 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


Depending on the model and product or service you offer, your business must have a commercial strategy . This goes far beyond just looking to sell more at any given time; rather, the objective is the sustainability of sales over time to guarantee the permanence of the company.

But first of all, what is a business strategy ? It is a constant and evolving flow of actions adjusted to the needs of each business to increase and / or maintain clients and improve their experience with said business.

For this reason, the commercial strategy must have our customer as the ultimate beneficiary and not our product or service as some think, since sales and customer satisfaction are the engine of any company.

Then the commercial strategy must be tailored to each business, since it is different to market a product, a service, a product and a service at the same time, online or physically, and take into account both climatic, social, idiosyncratic factors and potential eventualities. market as has happened with the pandemic but in reality the list can be endless.

What do we need to…


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