By | John Baldoni | www.forbes.com
Executive coaching is a process. My introduction to that process began with my first career: speechwriting.
Speechwriters are storytellers. They help leaders put their stories into words.
Executive coaches are story makers. They help leaders create their stories to grow their skills as individuals and their capacity as leaders.
Speechwriting and executive coaching are, of course, two distinct disciplines. Speechwriters work with words. Executive coaches work with behaviors. Both are in the self-improvement business. One focuses on words. The other on actions. Both focus on the same goal: authenticity. Keeping it real with honesty, integrity and compassion.
Speechwriters and coaches emulate each other’s professions with how they begin their processes—with good questions! Here are three good starter questions.