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Why Coding Your Business Site Beats a Site Builder

By | Craig Middleton

Your business site is crucial in today’s world. Your site is how you interface with customers and present your brand to the world. It is crucial that you follow the right strategy with your site, or you could miss out on key opportunities for growth. Coding your site can bring a number of benefits to the table over a site builder. Here is what you should consider:

Speed

In today’s world, customers are less patient than ever. They expect to have a great experience. Furthermore, they want that experience right now. Even a delay of a few seconds could mean that people are clicking away from your site. That means that you are losing valuable revenue and engagement.

By programming your own site, you can use more efficient models. This reduces the time it takes to load assets. This additional speed also helps you in the area of SEO. Google loves to see fast, responsive sites:

SEO

There are a lot of apps out there today that will help you build a website. However, few and far between are optimized for SEO. The best way to make sure your site is found organically in the search engines is by starting from the ground and building up. You can structure your HTML and other site elements in a way that gives you the best chances for being found.

Security

No companies can afford to ignore security any longer. It has quickly become one of the most important factors to consider. And when you simply use a site builder, they may not update all the code in time. When you have complete security access, you or your webmaster can make sure everything is up to date. The last thing you want is phishing, man in the middle, or network attacks happening to your site.

Control

A site builder will be a little easier to set up than a whole website from scratch. However, what you gain in convenience you lose in terms of control. There are certain things you simply won’t be able to do as well when you use a builder. Entire functions are outside of your grasp. That means you have to spend more time on reinventing the wheel and less time just doing what works.

Integration

In today’s digital reality, you can’t simply have one website or app. They all need to talk with one another. There are a variety of services that you might want to use to help you with your business. This could include things like pop ups, marketing analytics, data aggregation tools, and other software. Integrating them can be done with a few webhooks if you know how to program them. Otherwise, it could be a hassle if you’re dealing with a builder.

Cost

As a business owner, one of your main jobs is to keep costs low. However, this becomes difficult when you start talking about using another piece of software that is between you and your hardware. You might actually be able to save money in the long run by building your own site. The reason is that it will be easier and faster to customize.

Future

Thinking long term is the key to business success. A lot of companies, including site builders, come and go. However, the things that will stick around are the core technologies of the web. Understand those languages and avoid having a crutch like a site builder and you could go far in your online business.

When building your business website, you want to focus on quality as your number one priority. This is often easier said than done. Coding your site instead of using a site builder gives you a number of benefits that will help you grow your brand without missing out on opportunities as they come along. So set yourself up better for the digital age with all the positives of making your own site from scratch.

 

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