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Why HR, and not funds, are becoming a headache for startups

Source | The Economic Times 

MUMBAI: Fund-raising may have come easy for startups.It’s the people matters that appear to be rather tricky . For some, establishing a unique culture is proving to be tough, while for others it’s about ensuring new hires remain as engaged as those who began their careers at the start of the company’s journey .

Simplilearn, a professional certification provider, has a practice called `Free Look Period’, which allows the employee to understand the role, team dynamics and work culture. It’s an opportunity to ensure that the new hire and the company are a perfect fit. The firm is now creating a new post for head of culture. The objective, said COO Gerald Jaideep, is to link the core values and vision of the company with business goals and to replicate behaviours in people to ensure they deliver.At Belong, on the other hand, engagement of new employees starts much before their actual joining dates. A few weeks into accepting the offer, respective teammates start engaging them at multiple levels by inviting them to attend in-house events. “We believe greater a Belonger’s exposure to the company and its people during their early days, higher their ability to bring their best.

By the end of the first week, all of them would have attended at least one customer and one sales meeting and shared their learnings, met each team in Belong and understood how we are all aligned,” said Vijay Sharma, co-founder & CEO, Belong, which uses data analytics in hiring. Every alternate Friday , Belong has `demo days’, where teams demonstrate what they are currently building or shipping.The company believes this creates a sense of ownership among new members and gives everyone a sneak peek into what’s getting launched and how it’s going to impact customers.

To measure engagement of teams on a regular basis, mobile payments platform Paytm has developed a tool called `Pulse’. It’s an anonymous survey which is looked upon as an important mechanism by the manager and the team to get honest reviews.

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