Source | LinkedIn : By Valerie Stimac
I agonized over the decision before me: choose to stay on the social media channel I found fruitless and time consuming, or stop using the platform and risk missing out on ‘the next big thing’ to drive traffic to my small but humble travel blog. For weeks, I wondered – often aloud, to my at the time brand-new boyfriend – whether I was making the biggest mistake of my blogging and marketing career. Finally, I decided to take the plunge. I clicked ‘delete’ on my account.
That was two years ago, when I quit using Google+.
I had watched for months as my Google Analytics reported a virtually non-existent volume of traffic from the social platform, despite consistent posts, tagging, trying to figure out circles – you name it.
I was frustrated, and tired of running in a hamster wheel of social media. I finally looked inside myself and realized I hated using the platform, and was wasting my time on it. Even it was the next big thing, or I missed out on millions of page views, or it hurt my SEO; I didn’t care to spend my time doing something I hated. I would focus on the other social channels instead.
Over the last two years, I’ve worked hard at the three main platforms I enjoy using (Instagram, Facebook, and Twitter) and finally hired a VA to help me with Pinterest since I was clearly not going to master that on my own. I’ve seen my audience and traffic grow on each, often proportional to the amount of work I put into it. Until recently, that is.
Inspired by Tara Reed at Kollecto, I decided to undertake a one month experiment on Twitter to increase traffic to my site. I started on September 1st, and gave up today. I recorded 10 days of data, and think I have enough information to draw some important conclusions.
The Basics of My “Twitter Experiment”
Similar to Tara at Kollecto, I selected 20 of my favorite blog posts and decided to share each one once per day for 20 days. I had my Buffer account set up to roll the tweets out so that by the end of 20 days, each post would be promoted in each time slot throughout the cycle.
Basically, I set myself the challenge to write 400 tweets. Looking back, that’s crazy, I know.