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Why One Expert Says Executive Coaching Isn’t Just For The C-Suite Anymore

Source | | Forbes Councils

This article series spotlights key business trends identified by the expert members of Forbes Councils. Find out if you qualify for Forbes Coaches Council here.

During the Covid-19 crisis, nearly every business in every industry has pivoted or even completely reconceived its way of doing things. Social distancing regulations have inspired new, creative ways of connecting with consumers and delivering products and services that are potential lifelines during one of history’s most difficult times. Now more than ever, businesses and leaders must get clear about their purpose and the “why” behind “what” they do. 

Forbes Coaches Council member Jacob M. Engel is an executive leadership coach and the author of The Prosperous Leader: How Smart People Achieve Success. He believes leadership isn’t just for the C-suite anymore. Especially now, as workplace dynamics shift, Engel said, “Everyone is their own CEO.” There’s a need, therefore, to deliver individualized leadership coaching and training to all members and employees, both up and down an organization. “Everyone needs to and wants to make a difference,” Engel said. “Otherwise, they leave.”

Even before the pandemic, Engel saw a number of important shifts driving an increased need for executive leadership training. Millennials are now the largest generation in the American workforce.

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