Source | Entrepreneur : By Neeraj Joshi
We are living in “The Age of the Customer.” The age in which customers influence business decisions and define the success of a company.
In the 21st century, companies need to build stronger customer relationships if they want to remain in the game.
This is the reason why established companies are investing billions of dollars into their community initiatives. They want to stay as close to their customers as possible.
But what about your start-up? When is the right time for you to focus on building a community?
“NOW” is the right time. Invest in community building as early as possible.
1. We Have Been Living in Communities All Our Life
We became part of at least four communities the day we were born. Religion, caste, family, and society to name a few.
As we grew up and went to school, we became part of the community of kids, classmates, and friends.
Few of us became part of further niche community of artists, singers, athletes, etc.
After finishing school, we went to college — became part of new communities, started working — became part of further new communities, and this process goes on until the time we die.
In our lifetime we get associated with thousands of communities knowingly or unknowingly as thats part of our journey.
Why not start by building something with which people are acquainted and habitual?
2. Lean Way to Build Your Audience
Building a community requires ONLY and ONLY time and commitment at the initial stage.
With FB pushing Groups over Pages, it looks like a good time to start your community on FB.