Why trust is the biggest barrier to entrepreneurship and innovation

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Good entrepreneurs are masters in the trade of trying. They see what everyone else overlooks, and attempt what has never been done before.

With a team of just a few people – and often without footing in their industry – they outpace larger, well-resourced and well-staffed organisations.

They discover and seize opportunities at every turn, without losing focus. How do they do it? How do resource-constrained startups successfully enter an established market and reinvent it from the ground up?

The answer is, they excel at building trust. In order to innovate, you need users and investors to trust in the utility of something entirely new.

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