Startups
Trending

Why trust is the biggest barrier to entrepreneurship and innovation

Source | e27.co

Good entrepreneurs are masters in the trade of trying. They see what everyone else overlooks, and attempt what has never been done before.

With a team of just a few people – and often without footing in their industry – they outpace larger, well-resourced and well-staffed organisations.

They discover and seize opportunities at every turn, without losing focus. How do they do it? How do resource-constrained startups successfully enter an established market and reinvent it from the ground up?

The answer is, they excel at building trust. In order to innovate, you need users and investors to trust in the utility of something entirely new.

Click here to read the full article

Source
e27.co
Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button