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Why Your Interview Preparation Must Include Social Media Research

Source | | Kourtney Whitehead

Preparing for an interview feels a lot like dating. In each case, two people that don’t know each other well plan to meet and decide if they want to spend more time together.

According to a study of 2,000 Americans, 77% of people researched a potential date on social media prior to their first meeting, looking for insights on their personality, career history, hobbies and shared contacts. They wanted to get a better idea of who they were meeting beforehand, which is understandable.

These days you can learn a lot about someone prior to meeting them. This is an asset in dating, but it can help with your job search as well.

Prior to your job interview, you may research the company, including reading news and Glassdoor reviews. You may even read the bios of the people you are meeting and run a quick Google search. But if you want to increase your chances of connecting, like in dating, you may want to go a bit further in your research.

Researching the public social media activity of your interviewers can substantially help you make a quick and easy connection during your interview. Here’s what you want to look for and how to find it.

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