By | Ryon Gross | www.entrepreneur.com
Developing a Mindset for Success
As business owners, I think it’s fair to say many of us feel most comfortable working with the tangibles. Written quotes and data-driven analytics are predictable, understandable, and provide a solid starting point for moving forward on action. In a similar vein, we’re typically adept at reading the behaviors of others. We’ve worked hard to understand our customer base to serve them better. We study what motivates and encourages and will most likely support the retention of our employees. And yet, as business leaders, I believe the single most impactful tool we have at our discretion is our own mindset. And I’m here to tell you, maintaining a mindset for success is a powerful, efficient, and proven tool.
Capitalizing on Mindset
I’m a marketer, not a neuroscientist, but I’ve been applying the power of mindset in the operation of my company successfully for several years now. I became even more interested when a client, a successful life coach, reached out to me for Search Engine Optimization (SEO) help for her coaching enterprise website. As I dug into her business and began to update her website, including her titles, keywords, and key phrases, I continually circled back to her core concepts, which include “emotional intelligence” and “coachable mindset” and “personal values.” A big part of her message centered around gaining the tools and self-awareness needed to foster the right mindset for success.
As we crafted and promoted her success stories, my interest grew deeper. It was personally relatable. Even when I thought I was staying safely and comfortably in my realm of measurable outputs, they were influenced by my emotions – in positive and negative ways. When I was feeling optimistic, I was more creative and could tap into greater energy. When I felt down or frustrated, it bled over into all my decisions and dampened my outputs. And this trickled down to my team members – it was contagious.
My client’s message was alluring because what was at the center of her product was something I already possessed – a mindset. But, with reflection, it was clear that I was not capitalizing on all that I had in front of me. I wanted to learn more.