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Your Face Shows Whether You Are Rich or Not, Says Study

We shouldn't judge a book by its cover, we tell ourselves, but apparently, the world can't help it

By | Hannah Lazatin |

Did you know that it takes an average tenth of a second for human beings to form an impression about someone else’s character? With the knowledge of just how important first impressions are, researchers from the University of Toronto conducted a study on whether individuals could tell if a person is rich or poor merely at face value.

The study, published in the Journal of Personality and Social Psychology, came from the unfortunate fact that society tends to form biases between those perceived as wealthy and those not, with a clear preference for the former. To understand this phenomenon further, associate professor Nicholas Rule and graduate student Thora Bjornsdottir organized the study through a series of experiments.

“Those first impressions can become a sort of self-fulfilling prophecy,” says Bjornsdottir. “It’s going to influence your interactions, and the opportunities you have.”

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