Source | www.entrepreneur.com | Angela Kambouris
Loyalty is still alive and not for sale. Loyalty, like trust, is easy to tear down and priceless to build up and maintain. True loyalty is never based on lavish perks or fear-driven and based on a threat that something will be taken away or replaced.
Employee loyalty is nurtured through creating a more human-centered workplace culture. Culture exists in every workplace whether it is by design or default. Gallup has shown us time and time again that an improved work culture increases employee engagement and productivity and aligns an employee’s goals with an employer’s mission. A strong culture isn’t just about fun and games and wacky perks. People want to be proud of the organization they work for. They want to feel a sense of achievement and deep fulfillment.
Culture is what guides employees when leaders are not around. It’s what you do when no one is looking. Loyal employees will uphold your brand and ensure the sustainability of your business. As Richard Branson famously said, “Train people well enough so they can leave; treat them well enough so they don’t want to.” Make your people your top priority.
People are attracted to organizations where they believe they can contribute and have a positive impact while simultaneously continuing to stretch and learn alongside the growth of the company. When leaders partner with their people to build a career plan that articulates goals both the company and the employee would like to achieve and hold regular meetings to nurture the conversations around strengths and improvements, it leads to employee commitment and loyalty.