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Personnel Today Awards 2023 shortlist: Change Management Award | Ashleigh Webber

Excitement is building for the 2023 Personnel Today Awards! Ahead of the awards ceremony in November, we profile the organisations that have been shortlisted for the Change Management Award.

Burberry in partnership with The TCM Group

Having an open and trusting culture is important to luxury brand Burberry, but it identified opportunities to improve how it deals with conflict. There were flaws in its traditional grievance procedures and it noticed that people were using its confidential whistleblowing helpline to raise issues that could have been dealt with informally by line managers, who it found lacked the confidence to have difficult conversations.

Working with The TCM Group, it took a deep dive into its leadership competences, HR processes and policies, management practices and working relationships. One-to-one interviews and focus groups revealed the need for training around an informal-first approach to conflict resolution, a Steps to Resolution framework for workplace issues, and a consistent standard for investigations. It established a Burberry Resolutions Hub that hosted a Resolution Toolkit, which provides information on how employees can raise concerns, as well as guides, learning modules and support resources. The Hub was promoted through a global and local communications campaign.

Personnel Today Awards 2023

The Personnel Today Awards 2023 take place at the Grosvenor House Hotel on London’s Park Lane on 21 November. Book your table now

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