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The science of getting motivated | Ayelet Fishbach | TEDxChicago

Source | YouTube | TEDx Talks

Ayelet Fishbach uses humor and personal stories to illustrate how you could apply the lessons of motivation science to your own life. She explains why you’ll stick to the goals you look forward to doing more than those you wish you had already done. You’ll hear about the middle problem and how to stay motivated over long stretches. You’ll learn to juggle goals instead of pursuing them sequentially—after all, you can’t wait to retire to start a family

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