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5 Steps to Finding the Right Startup Idea for You

Follow these guidelines to land on a big, meaningful problem that needs solving

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Are you looking to start a business but don’t know where to begin?

I’m the VP of Business Operations at Intro, a marketplace connecting people to entrepreneurs. I’ve chatted with some of the world’s most successful founders (like Alexis Ohanian at Reddit and Spencer Rascoff at Zillow), and I distilled my top 5 tips about generating the right business idea.

If you want personalized help and advice, you can book one-on-one video calls with these founders and many more at Intro.

1. Start with a problem

“The way to get startup ideas is not to try to think of startup ideas. It’s to look for problems, preferably problems you have yourself.” – Paul Graham, founder of Y Combinator

Nick Huzar founded OfferUp because he was having a kid and had no room in his house. He needed to sell stuff.

David Greenfeld founded DreamPops because he loved sweets and became lactose intolerant.

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