By | John Boitnott | Contributor at Entrepreneur.com and The Motley Fool – Ghost Writer for executives and entrepreneurs
Want to write catchier, more attention-grabbing headlines for your content? Look to the tabloids.
Consider some of these actual historical examples of tabloid headlines:
- “Headless Body in Topless Bar” (New York Post, April 1983)
- “Super Caley Go Ballistic Celtic Are Atrocious” (The Sun, February 8, 2000)
- “OVER £100M! Is this the rail price? Is this just fantasy? Caught up in land buys; No escape from bureaucracy!” (The Armagh Gazette, April 19, 2013)
- “She didn’t see it coming: psychic arrested for $800,000 fraud” (The Guardian, May 12, 2018)
Tabloid headlines excel at three things, in succession:
- First, grabbing a reader’s attention;
- Then persuading them to buy a copy of the tabloid;
- And finally to read that article.
