Guest Contributor

SEO or PPC: Wins the Market in Long Run

By | Karen Anthony

Search Engine Optimization (SEO) aims to increase your site’s visibility in Google’s rankings. Pay-per-click (PPC) aims at conversions by displaying ads. Here, the advertiser displays ads on a website in exchange for a small fee.

But how do you know which is good for your business? Both have their pros and cons. Read on to find out which works for your business in the long run.

There are a few criteria we can use to test to find the winner among SEO or PPC:

  • Website Traffic
  • Credibility
  • Targeted Marketing
  • Quality Leads
  • Time Factor
  • Cost-Effectiveness
  • Conversions

Website Traffic

SEO traffic relies on search rankings. If you manage to rank your site in the top five list, you can get steady traffic. SEO traffic gets you more organic traffic than paid ones. But your web traffic depends on your rankings. If there is little competition for a keyword, SEO is for you. However, you should give some time to get more traffic.

PPC ads can get you more impressions. But you must be ready to allocate a considerable portion of your marketing budget. When you find it difficult to get ranked on the results page, you can try PPC. If you want immediate results, go for PPC. But when you stop your PPC campaign, your results will fall as well. If you should increase your sales in a short time, PPC should be your choice.


When it comes to establishing trust and credibility, SEO leads the race. If your site is on the top search results, your visitors will trust you. If you want to position yourself as an expert, SEO should be your choice. Google’s crawlers use brand signals to test your expertise. Google uses user reviews, query volume, and links to determine whether to promote your site. If you want to optimize your site for crawlers, consider an SEO services company in India. Their e-commerce SEO services can help you increase your brand visibility.        

Trust is a crucial factor for customer engagement in PPC. It does not happen in a day. In this area, PPC is at a disadvantage. However, if your PPC ads find the top spots, customers will have good first impressions of your brand.

Targeted Marketing

PPC beats SEO when it comes to targeted marketing. If you have consumer segments, you can target your customers for specific keywords. If your customers already know what products solve their problems, you should display PPC ads.

You should choose SEO if you want to target a large audience. SEO works best when you are targeting people searching for similar products. If your customers are not clear about the solutions to their problems, SEO should be your choice. You can lead your customers from the first stage of the funnel to the last. An SEO services company with e-commerce SEO service provider can help you with targeted marketing.


PPC gets you more leads in a short period. If your product is simple, you should go for PPC. PPC ads do well where you don’t have to educate your customers about your products. If you are looking to boost your sales quickly, you should go for PPC.

Organic traffic drives more leads. So SEO is better than PPC in this regard. SEO generates quality leads. It gives you quality leads that are more likely to convert. SEO is good for the long term. If Google recognizes you as an authority, you will get a consistent inflow of leads.

Time Factor

PPC gives you immediate results. But once you stop your PPC ads, your results will disappear. Choose PPC if you are comfortable taking risks.

To have success with SEO, you need to be patient and consistent. SEO can take months or years to give you results. But the results are incomparable to the input. When your site ranks in Google’s top listings, you will see how hard work pays off.


SEO is a cost-effective option. It is helpful for small businesses. They can’t afford to invest more in marketing. SEO helps them achieve their goals. It takes some time for your SEO efforts to work. You will spend a lot less than PPC, and ROI will be higher. The results will last for a long time.

PPC is expensive. But if you are short of leads, PPC should be your choice. If you have more time and less money, SEO is for you. Choose PPC if you don’t have enough time and want to meet your goals in a short time.


For PPC, you have to launch targeted campaigns and optimize your ads. This way, you can target visitors who are more likely to convert.

Marketers believe SEO gets them more conversions than PPC. Organic SEO traffic has higher conversion rates. When user intent matches your keywords, you will get more conversions. PPC ads are often unintentional. Although PPC can generate a lot of leads, there is no guarantee that they will convert.


Your business has specific conditions. You should consider your niche and find out what works for you. If you want to see the gradual and steady growth of your business, go for SEO. PPC might work for the short term. But if you want long-lasting results with less investment, SEO is the only option.

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