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Ten New Truths About The HR Technology Market

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Next week is the big HR Technology Conference and as I prepare my keynote I’ve had to review my last year of research with hundreds of vendors around the world. And rather than “write the book” at this moment, I want to give you “Ten New Truths” to consider with more to discuss next week.  (You can listen to the discussion here.)

1/ Employee Experience takes over.

As you’ll hear in my keynote, EX is now at the center of the HR Tech market. Every tool, platform, and vendor is rotating in this direction and it’s all for good reason. Thanks to the pandemic, the number one issue in HR is engaging, supporting, and caring for people. And the new dimensions of remote work, hybrid work, and contingent work are on everyone’s plate.

What this means to HR Tech vendors is that everyone wants to build an “experience layer” that sits in front of employees. This, of course, is impossible – employees will never want to learn how to use 100 different tools to get things done. So there are the “EXP” vendors and the “EX contributing” vendors.

As I discuss in the podcast and will explain next week, this means that all HR Technology has to plug into productivity tools, creating a new “software stack” to consider. Take a look at the picture below: every HR Tech vendor has to figure out where they play in this landscape.

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