By | John Boitnott | www.entrepreneur.com
Ideas for startups are often clouded in uncertainty during the best of times. In the midst of unprecedented global uncertainty, you might think it’s best to shelve any such plans for the time being.
In reality, it could actually be the best time ever to launch. With the growing demand for new ways to work and sell in light of health concerns and desire for new ways to access in-demand products, your startup idea could be just what’s needed. Here’s how to decide.
Ask whether your business idea is in demand
Over the course of the last two months, it has quickly become clear what type of gaps exist between what’s needed during right now and what’s actually available. Quick searches uncover where there are supply chain issues and a lack of domestic manufacturing for much-needed products and for services to expedite those products.
Now’s the time to create the type of change that could help solve such issues. This might not be the only time we face a crisis of this magnitude. The question is whether your business idea fills the right role or not. If it does, then move quickly and find ways to accelerate its launch. If it doesn’t, then it may be better to wait until the environment is more conducive to your offer.
If your idea is in demand, contact the organizations that need what you plan to provide. Reach out to government and private funding sources to get a financial boost and identify a strategy that will bring your offering to market more quickly.