Source | www-entrepreneur-com.cdn.ampproject.org | Robert Finlay
Whether you’re a corporate real-estate agent or a marketing guru, innovative thinking is often what is needed to take your business to the next level. Unfortunately, it’s all too easy to get stuck in a rut. If you’re not careful, that stagnation can easily cause your business to flounder.
If you need help thinking creatively so you can achieve better results for your brand, the solution may come down to retraining your brain. By reshaping your thinking process, you’ll be able to generate innovative ideas that make a real impact.
1. Read a book
The time you spend reading and writing is always going to improve your creative thinking — studies have confirmed that habitual readers and those who have a positive attitude toward reading in general are going to have greater creative thinking abilities than their peers.
While entrepreneurs are often tempted to only read business books, it’s worth noting that reading fiction has been found to be especially effective in connecting your creative right brain and analytical left brain. In other words, feel free to curl up with The Lord of the Rings or your favorite Tom Clancy book.
2. Let yourself run wild with brainstorming
When it comes to improving your innovative capabilities, think of your brain as a muscle. Just like you would lift weights at the gym to strengthen your arms or legs, you should also “work out” your brain to enhance your creative thinking abilities.
One of the best ways to do this is to let yourself truly run wild with brainstorming. Consider periodically challenging yourself to come up with as many ideas related to a particular problem all at once. Write down everything that comes to mind — no crossing out ideas because they seem too outrageous or unfeasible.
The main idea is that you can get into the practice of writing down as many ideas as possible. This will help you become open to a wider range of ideas in the future, allowing for more creative thinking when it’s time to solve problems for your business.