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As business bounces back, FMCG and ecomm cos plan to go on a hiring spree

Hiring firms said new rapidly emerging FMCG retail models such as direct-to-consumer and social commerce platforms are fuelling demand for consumer-facing tech talent. Large traditional FMCG players such as HUL, Tata Consumer, Marico, Cavinkare and Orion have all escalated their D2C channels in recent months

Source | | Ratna Bhushan | Prachi Verma

Fast moving consumer goods, retail, e-commerce and direct-to-consumer companies are among the top sectors with increased intent to hire in the October-December quarter, with metro and Tier-1 cities leading the post pandemic bounce-back with intent to hire at 56%, a new report by TeamLease said.

Companies said they are stepping up hiring significantly in sales and consumer-tech functions, with key new businesses such as direct-to-consumer and tech-facing verticals, requiring top talent.

“Relaxation of Covid-19 restrictions has motivated businesses to resume to pre-covid levels of engagement. Boosted by festive demand, there has been an increase in the number of hirings in the e-commerce and consumer goods sectors,” TeamLease Services co-founder Rituparna Chakraborty, said.

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