COMMUNICATION: THE MOST SIGNIFICANT GENERIC COMPETENCY FOR ORGANISATIONS
By | Joel J Manjaly | HR Intern at Harrisons Malayalam Ltd| Ex-Subexian Intern| Ex-Infoscian | Ex-intern at Alcodite Technologies | HRuday President
Authors: Joel J Manjaly, Aleena Elizabeth Joseph & Manisha Kumari
Facilitated by: Jithin Chakkalakkal
Communication is one of the most important competencies that one requires to be successful in life. It is the most sought-after competency by any organisation or institution as well. Communication is defined as a process by which information is exchanged between individuals through a common system of symbols, signs, or behaviour. Another widely used definition is that communication is simply the act of transferring information from one place, person or group to another. According to Cooley & Roach (1984) communication competence refers to the knowledge of effective and appropriate communication patterns and the ability to use and adapt that knowledge in various contexts.
An organisation is simply defined as a group of people working towards a common purpose. In every aspect of organisation, there is one or other way of communication involved. The basic management functions are Planning, Organizing, Staffing, Directing and Controlling. It’s nearly impossible to execute any of these functions without effective communication. This reality brings organizations to focus on necessity of proper communication channels internally and externally. This article views communication as the most significant generic competency required by all organizations. Communication is viewed as the most common ‘observable behaviour’ that contributes to the effectiveness of the organisation.
The process of communication has three parts namely the sender, recipient and channel. Sender encodes a message and sends through any channel. Recipient decodes the message and gives the response or feedback. Modern channels of business communication involve innovative technologies and experiences.
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