How to Build a Successful Business as Couplepreneurs
By | Swati Bhargava | Co-Founder CashKaro & EarnKaro | Global Chapter Chair of H2 India | Fortune 40 under 40 | Ex Goldman Sachs London & LSE
We are often asked whether it is challenging to run a business with your spouse but personally speaking, in our case it comes quite naturally. Sharing my secret sauce I’ve developed in over 10 years of working with Rohan!
1. Divide and conquer
While we respect each other’s opinions, we also respect the fact that we have our own skill sets. Right from the beginning, we defined our roles at work. I handle Investor Relations, Brand Partnerships/Alliances, Marketing and PR. Rohan on the other hand is closely involved in Operations, Technology, Product Development, and the Marketing teams at CashKaro & EarnKaro.
2. Go with the flow
Whatever it is that drives your relationship will also help lay the foundation of your professional equation.