By | Regina Thomas
When it comes to social media campaigns, excitement is key. You need to be able to create a sense of urgency that drives potential customers straight to your site. It’s up to you to make it happen. Here are a few handy tips that can show you how to make your next social media campaign one to remember.
Give Your Campaign Some Video Spice
One of the very best things you can do to make your campaign memorable is to spice it up with some extra entertainment. You can do this by adding a series of exciting and informative videos to your content. Why bore viewers with a wall of blinding white text when you can catch their attention with a video?
You don’t have to put a major dent in your operating budget to create one. If you don’t have anything to make a video with besides a cell phone, don’t panic. Even the most generic phone can be the source of a very effective video that may even go viral. Your main concern will be to make sure it’s fit to look at.
You may therefore need to exercise a bit of post-production in order to bring your video content fully up to speed. You may also want to add a few effects to spice up a section or better illustrate a point. This can be done by paying a visit to an online video generator where you can quickly make all of the changes you need to.
For example, if you want a certain section of a video or the whole thing to repeat, you can make a handy video repeater. You can go to any number of sites on the web to make these changes. Once you are finished, you will have a video that looks like a cool million dollars.
Use the Power of PPC Ads to Reach More People
Another excellent tip to consider for your next social media marketing campaign is to make liberal use of PPC ads. Pay Per Click Ads are ads that appear at various locations on a page on sites such as Youtube, Facebook, Instagram, Twitter, and the like.
People can click on ads in order to be taken to your website or anywhere else that you would like to draw their attention to. These ads are very easy to design, simple to upload, and very cost-effective to employ.
A well designed PPC ad can be the magnet that catches the eye of a viewer and draws them straight to your site. The sharper and catchier the design, the more people you can attract. This leads straight to clicks, visits, and sales.
Increase Your Interaction with Your Audience
It isn’t enough just to make a few snappy videos and punch up some PPC ads. You need to reach a whole new level of interaction with your audience. You can do this by making sure to run your social media pages in person. It’s important to make an effort to maintain a personal presence on all of these pages in order to build your brand.
For example, when you upload a video announcing a new special event or sale, why not also throw in a contest opportunity? This will give your audience something to latch on to in connection with your sale. Offering them the chance to win money or some kind of prize increases the level of personal interaction between them and your business.
Make sure to spend a reasonable amount of time responding to the comments left on your various social media network pages. These comments, questions, reactions, and concerns are an excellent barometer of the mood of your audience. Interacting with them helps build your brand while also letting you know what to anticipate from your customers.
It’s Time to Sharpen Up Your Social Media Skills
There is no time like the present to give your social media skills a much-needed tune-up. You can do this by making your next social media marketing campaign one to recall. You can even get more insight on blogs such as the Basis Point, that provides helpful marketing tips to people. It all comes down to adding in video content and enhancing your connection to your audience. An entertained audience is one that will be happy to buy from your store.