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Starting a business – time to break the shackles of traditional expectations

Source | www.infinumgrowth.com | Anagha Bailur

Coming from a long ancestral line who believed in 9 to 5 jobs, it is only natural to have a streamlined life journey ingrained in our minds. The typical belief – businesses and empires are only for the ones who have money to fall back on.

Conveniently, the other business empires, with people holding inspirational rags to riches stories were ignored. I believe the appetite for risk has been very low for many generations. Such has been the situation in most parts of the country; so much so that we had to wait for the Prime Minister Narendra Modi to start a “Make in India” and “Start-up India” campaign!!!

The Fear of Entrepreneurship

It has been observed that even though we may have enough government schemes in India and varied potential in the country, we are either financially shy or knowledge shy towards starting a business; to build our own empires. It is easy to see that we, for a few generations, have followed the pattern of education-graduation-followed by a job; we thus may have skipped a generation or two of business owners.

As a lawyer and business developer by profession, I realised one Sunday through a LinkedIn request, that there is still a fear for the law; and a complete sense of blurry vision, when it comes to compliance and legal requirements. It has been left to the experts; and the internet frenzy and dump of information, accessible at the touch of a finger, has made it even worse.

Varied interpretations, opinions and incomplete knowledge has brought to fore a citizen who is confused, fearing and still lost.

Starting a business – building on one’s strengths

As an entrepreneur, I have decided to change this scenario. With ample experience in customer service and brand management as well, I founded a small, startup friendly company with an aim to guide and work through the talent that India holds. We provide a ‘One stop shop’ experience; by handholding of such talent who are looking to start on their own and break the pattern of the past. We provide end to end solutions for starting a business; from business planning, to strategy for marketing and actual execution of the business. With ample experience in business and brand management, it is a wonderful exercise to be a part of the entrepreneur’s vision and help build that empire that they always dreamt of owning.

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