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The Rise Of Wayfair

Source | YouTube |CNBC

In March 2020, Wayfair was struggling. The online furniture retailer’s stock had plummeted to $21 a share as the company faced falling profits and high operating expenses. Covid-19 changed all that. Since most of the U.S. entered lockdown mode, almost all of Wayfair’s brick and mortar competitors shut their doors leaving Wayfair as essentially the only game in town for home furnishings. But as the country slowly re-opens will Wayfair’s underlying issues return to the surface or will new trends, like working from home, save the brand?

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